Articles by Mitch

/Articles by Mitch

Losing the Retirement Assumption

By |2020-05-13T19:54:01+00:00May 13th, 2020|

Originally posted in Financial Advisor ( on May 1, 2020 Over the last two years I’ve had the privilege of speaking at a gathering for employees of the American Transmission Company (ATC) based in the Milwaukee area. The first time I spoke to one of the groups, the employees that had gathered ranged from age [...]

Personal Values And Account Values

By |2020-05-13T19:48:42+00:00May 13th, 2020|

Originally posted in Financial Advisor ( on March 1, 2020 I recently was invited to a think tank hosted by Eventide Asset Management, a company in the values investing space. CIO Finny Kuruvilla gave a talk and I was confronted with the question, “Do you want to own companies that you are proud of?” Well, [...]

Stuck On The Middle

By |2020-05-13T19:42:18+00:00May 13th, 2020|

Originally posted in Financial Advisor ( on January 2, 2020 This past fall, I had the privilege of speaking once again at my favorite conference in the world—Back2Y—hosted by Paul Armson in Birmingham, England. This conference draws life-focused advisors from around the world seeking to deliver the highest order of value and the highest level [...]

Locating Clients’ Own World

By |2020-05-13T19:57:35+00:00May 13th, 2020|

Originally posted in Financial Advisor ( on November 1, 2019 The self-centered self-delusion. Your clients live in their own world. You live in yours. Is it possible to tune into clients well enough in conversation to break out of the gravitational pull of your planet and make a permanent landing on theirs? Only if you [...]

The Client is a ‘Who’ Not A ‘What’

By |2020-05-13T19:28:15+00:00May 13th, 2020|

Originally posted in Financial Advisor ( on Sepember 1, 2019 As we approached the tee for the eighth hole, a buddy of mine said to me, “Last year I stood on this tee box with Advisor Joe Schmo, and you were up in the fairway ahead of us. He turned to me and asked, ‘You’re [...]

The Sustainable Value Proposition

By |2020-05-13T17:26:59+00:00May 13th, 2020|

Originally posted in Financial Advisor ( on July 1, 2019 In my last column, I described how messy a financial advisor’s value proposition is when it’s based on a return on investment and how unsustainable that value offering really is. Trying to guess the future and constantly outperform the market is an activity done out [...]

Master Your Business Before It Masters You (Part One)

By |2019-05-15T21:08:03+00:00May 15th, 2019|

Originally posted in Financial Advisor ( on May 1, 2019 I’d like to begin this article with a few new terms I’ve coined that will be helpful for reading along: Practicide: When you build a practice designed to kill you. Entremanure: What people often find themselves wading in when selling the wrong value proposition. Messyages: [...]

The Game Has Changed

By |2019-03-15T19:05:18+00:00March 15th, 2019|

In his heyday, Larry Bird was recognized as the ultimate three-point shooter. In 1986, a championship year, he made 82 threes. His team, the Boston Celtics, made 138 total. The league average was 77. In the 2015-2016 season, all-star guard Stephen Curry made 402 three-point shots. His team, the Golden State Warriors, made over a [...]

What’s Your Client’s Fiscalosophy?

By |2019-03-15T17:49:20+00:00March 15th, 2019|

Originally posted in FA magazine. When financial advisors have conversations about investments with their clients, there’s usually something missing—a dialogue in which the advisor can discover a client’s particular perspectives on important money issues. I’m talking about those issues that will inevitably lead to the flourishing or floundering of any well-intentioned plan. It’s awfully difficult [...]

Prepare Or Repair?

By |2020-02-10T19:49:38+00:00December 7th, 2018|

Originally posted at Financial Advisor, by Mitch Anthony. Given the choice of addressing either an effect or a cause, a strategic thinker would always prefer the latter. A person constantly putting out fires without understanding the cause has a limited ability to control situations. Yet I’ve observed that the majority of financial advisors seem to be [...]