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About Mitch

Mitch Anthony has been creating innovative discovery approaches for the advisor community for the past two decades. He is known for having created “Financial Life Planning” (2001), “Return On Life” (2005) and most recently, “Life-Centered Planning” (2017). Mitch is a prolific author whose seminal books include StorySelling for Financial Advisors, The New Retirementality (now in its 4th edition) and Your Clients for Life.

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