eNewsletter Archives

Purpose Planning: Connecting Money and Meaning

By |2026-03-24T18:12:11+00:00March 24th, 2026|

The need for purpose in our lives doesn’t end when we retire. Everyone needs to know that their life matters regardless of their age or profession. Psychologist Viktor Frankl, author of Man's Search for Meaning, argued that the search for meaning is a primary motivator at every age. For older adults, purpose may shift from [...]

What You Need to Know About Your Client’s Personality DNA

By |2026-03-24T18:13:08+00:00March 24th, 2026|

The classic mistake that many financial professionals make is to assume that every client (or potential client) will automatically plug in to their style of communication. They won’t. If you expect clients to accommodate you, you’ll be sorely disappointed. Instead of enjoying a fruitful relationship, you’ll experience a communication breakdown and disintegration of trust. And [...]

The Empathy Report Card

By |2026-03-24T16:43:46+00:00March 23rd, 2026|

Originally posted at fa-mag.com by Mitch Anthony, March 19, 2026. If your clients were allowed to fill out a questionnaire and grade your listening skills, how well do you think you’d do? Let’s imagine a scorecard (see the table). In the real world, your clients and prospects don’t often offer this kind of feedback—instead they [...]

Delivering Reality Checks

By |2026-03-24T16:47:15+00:00March 23rd, 2026|

Originally posted at fa-mag.com by Mitch Anthony, November 1, 2025. “The truth does not change according to our ability to stomach it.” —Flannery O’Connor I remember having an interesting conversation with an astute financial planner named Bryan who was lamenting the shortcomings of focusing on goals first in financial planning. He said, “When we deal [...]

Getting Clients … By Really Getting Them

By |2026-03-24T16:48:43+00:00March 23rd, 2026|

Originally posted at fa-mag.com by Mitch Anthony, September 1, 2025. I have spent a great deal of time asking clients why they choose to work with their advisors. I’m talking about the clients who are thrilled with their advisors, not the ones sitting on the fence, or the ones with tepid responses. I hear these sorts [...]

Your Value Props

By |2026-03-24T16:50:20+00:00March 23rd, 2026|

Originally posted at fa-mag.com by Mitch Anthony, June 1, 2025. Sometimes, the greatest value isn’t measured. It’s felt. When I see all the tchotchkes being given away at financial conferences by fund and insurance companies, I’ve often wished some company would give away a crystal ball with their name on it. Then, the next time a [...]

Telling Your Own Story

By |2026-03-24T17:07:03+00:00January 6th, 2026|

I’ve written many times about the importance of understanding your client’s story, including in my book Your Client’s Story (coauthored with Scott West). It’s a skill that is critical to building strong and long-lasting relationships. Just as important is ensuring your clients understand your story. Storytelling can help prospects and clients appreciate how you approach [...]

Independence Day

By |2026-03-24T16:51:57+00:00January 6th, 2026|

Independence has as many meanings as you have clients, but I think it's safe to say that for most of them it means being able to live life on their own terms. As a financial advisor, you know better than anyone the impact you can have on helping clients achieve independence––however they define it. One [...]

Helping Your Clients Lean Into Retirement

By |2026-03-24T16:52:42+00:00January 6th, 2026|

You’ve heard me talk about this before: retirement is not a one-and-done decision. How clients envision their retirement is as unique as they are: there is no “one size fits all” formula. However, there is one consideration many of your clients share: they want to balance saving for the future with enjoying the present. Your [...]

What Your Clients Want: Competence, Caring and Integrity

By |2026-03-24T16:53:26+00:00January 6th, 2026|

I have spent the better part of my life in Rochester, Minnesota, home of the world-renowned Mayo Clinic. All of my now-grown children have had procedures there, and one observation my wife and I have made is how sensitive and caring the staff has always been. At the Mayo Clinic this is by design. Early [...]

Change is Constant

By |2026-01-06T21:10:02+00:00January 6th, 2026|

  If your head is spinning from everything that’s been happening over the summer, you’re not alone. If there’s something 2024 has reinforced, it’s that change is a constant. Now that we’re entering fall––a season that symbolizes change––it’s a good time to review your own plans and adjust as necessary or desired. With that in [...]

That’s a Good Question

By |2026-03-24T16:54:18+00:00January 6th, 2026|

Having a reputation as someone who asks insightful questions is good for you and whoever is on the receiving end of your questions. People respect someone who asks good questions—and listens to the answers. And when someone respects you, they’ll want to do more business with you and refer others to you. Asking good questions [...]

‘Tis the Season

By |2026-03-24T16:57:02+00:00January 6th, 2026|

At this time of the year, gift giving is top-of-mind for many of us. Gifts are a way to show friends, family, and colleagues that we appreciate them. As a financial planner, you are in the privileged position of being able to give your clients a gift that no one will ever want to return [...]

Financial planners and caregiving: Helping clients with challenges

By |2025-07-22T21:34:54+00:00July 22nd, 2025|

Originally posted at journalofaccountancy.com by Maria L. Murphy, CPA, November 12, 2024. Caregiving comes with many challenges, financial and emotional. CPA financial planners can help clients and their families prepare for both the expected and unexpected. Providing care to parents, spouses, other family members, or friends as they age can be anticipated and planned for [...]

Conversation Saboteurs

By |2025-07-24T21:49:34+00:00July 22nd, 2025|

Originally posted at fa-mag.com by Mitch Anthony, February 1, 2025. In his book Amusing Ourselves to Death: Public Discourse in the Age of Show Business, author Neil Postman writes that human conversation “has deteriorated to the point that there are no conclusions.” I think about that when I ponder the question: Why do we so [...]

Who Are You Calling ‘Old’?

By |2025-07-24T21:51:20+00:00July 22nd, 2025|

Originally posted at fa-mag.com by Mitch Anthony, April 1, 2025. Just as Aretha Franklin once demanded R.E.S.P.E.C.T, your clients want to be valued as unique individuals. What they don’t want is to be defined by how old they are or lumped into a category just because they are 60, 70 or 80 years old. Unfortunately, [...]

Your Value Props

By |2025-07-24T21:53:05+00:00July 22nd, 2025|

Originally posted at fa-mag.com by Mitch Anthony, June 1, 2025. Sometimes, the greatest value isn’t measured. It’s felt. When I see all the tchotchkes being given away at financial conferences by fund and insurance companies, I’ve often wished some company would give away a crystal ball with their name on it. Then, the next time [...]

7 Big Retirement Surprises and What to Do About Them

By |2025-03-26T21:24:52+00:00March 26th, 2025|

Originally posted at aarp.org by Bruce Horovitz, AARP, July 17, 2024.   Try these tips to navigate retired life’s unexpected twists and turns. Retirement is supposed to be that time of life when the sun shines golden, the vacation has no expiration date and the early-bird dinner deals are endless. All those expectations might come true. [...]

This Point In Time

By |2025-03-26T20:56:37+00:00March 26th, 2025|

Originally posted at fa-mag.com by Mitch Anthony, November 1, 2024. Imagine your life as a movie that is just being ‘shot,’ but that you will not be permitted to ‘cut’ anything out of the original film. Once the film is taken it cannot be retroactively changed.” These are the words of the late Dr. Viktor [...]

Go to Top